Fundraising Emails/Letter & Research Sum-ups

Take advantage of our draft email content.  Tailor the message as you see fit and send it through your headquarters or copy and paste it into a new email. Or you can write your own! Click below for sample fundraising letters/emails that have really worked. And here are some tips on how to write a good  fundraising letter or email:

  • Be yourself: use your own voice and style, be personal and passionate.
  • Grab the reader’s attention: use their name in the salutation. Make donors believe they are making a difference, being part of something big.
  • Include a story about a specific person or event: what you’re doing, why you’re doing it and state your goal.
  • Provide the link to the website page: Where the $$$ Goes. Lots of other useful information, pages, links can be found under About on the top level menu.
  • Ask for the donation and provide instructions for making gifts online or by check. (Check out the section on Ways to Donate on the left-hand menu for links and info about donating.)
  • Be sure to include the link to your personal fundraising page!